UX Case Studies

bifocal  |  bankë  |  puppantry  | google ux program

bifocal

For my final project as part of completing the Google UX Design Professional Certificate program, I opted for a new challenge: try to improve discoverability and capability of accessibility features in one of the world’s most popular operating systems, iOS. The idea for the project came to me during one of the many times I forgot to bring reading glasses with me and had trouble reading my phone. Once the concept hit me I had little choice but to complete a full case study to see where it would lead me.

When it was all said and done it ended up being three projects: 
  • Improve discoverability of Text Size and Display Zoom options.
  • Improve customization of the iOS Control Center.
  • Design a new feature (bifocal) that takes the idea to another level.
I'm quite happy with the end result and would love something like this to actually be implemented in iOS someday. Otherwise I’ll have to actually remember my reading glasses all the time.

flip through the slideshow below or go to the full bifocal page for more

bankë

a mobile banking app case study

There are so many exciting fields where UX Design is vital today. One is FinTech (financial technology), which is disrupting the financial sector in positive ways every day. Obstacles and pain points that have rarely been questioned are now being challenged, simplified, and eliminated.
With this project I was aiming to learn as much as possible about how users view and utilize mobile banking apps today and the design challenges involved in making them easy to use and highly functional.
After completing my research I created an app for a fictitious bank named bankë (bank in Albanian). I discovered that the user flow can vary quite a bit for a banking app since there are multiple reasons for the user to open the app. This means that a lot of functionality and information needs to be presented to meet whatever need the user has in the moment, which simultaneously keeping the app design clean and attractive.
Please check out the full case study slideshow below:

pup pantry

a dog food delivery app case study

For my first independent project in the Google UX Design Professional Certification program, I created a prototype for a dog food delivery app I called PupPantry.

The idea was to differentiate from competitors by placing the focus on the user’s dog and building out from there to the dog’s favorite food and snacks, wish lists for future purchases, and a social media component with the dog’s friends. The app would also function as a gift registry since you could see your dog’s friends wish list.

This project was very productive in that I learned how to complete standard UX workflow products such as personas and user journeys, a competitive audit spreadsheet and report.

It’s where I really dug into Figma too, which immediately felt like home. The software paradigms are very similar to those in vector design software like Illustrator so I was very quickly up to speed and started tackling more complex actions like simulating new posts and messages using multiple frames.
Google UX Design Professional Certificate
I completed the Google UX Design program through Coursera in September 2002. The program consists of 7 classes covering the complete design process:
  1. Foundations of User Experience (UX) Design
  2. Start the UX Design Process: Empathize, Define, & Ideate
  3. Build Wireframes and Low-Fidelity Prototypes
  4. Conduct UX Research and Test Early Concepts
  5. Create High-Fidelity Designs and Prototypes in Figma
  6. Responsive Web Design in Adobe XD
  7. Design a User Experience for Social Good & Prepare for Jobs
older related projects: iOS Games
Check out some of my related experience in my iOS Games portfolio. Not only did I do all the UX/UI design for these games, I also created all art assets and wrote the game logic and code.

Thanks for checking out my case studies.

Feedback is always more than welcome.